Google is not God, but the omnipresent search engine commands an unworldly level of trust from its followers. Consider a 2007 study by researchers at Cornell University and College of Charleston, aptly titled, “In Google We Trust.” Students asked to research a topic on Google heavily favored search results with high rankings, regardless of quality or relevance. Even after researchers artificially scrambled the rankings, students still clicked on links that appeared higher up on the page.
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